Printing on Consumer Goods - a flasy way to say "Buy Me"

New Zealand's source for technology news on Stuff.co.nz: Ads of the future - all snap, crackle & pop: "Books with photos that move - Harry Potter-style - may soon be with us. But before that, get ready for boxes of cereal that extol their virtues via a built-in video display, and chocolate bars that flash to attract attention.

Siemens has announced a new colour display screen so thin and flexible it can be printed on to paper or foil, and so cheap it can be used on throw-away packaging.

A company spokesman Norbert Aschenbrenner said the screens would be able to do everything a conventional TV could - with a slightly lower quality. The first examples should be on the market by 2007."